The story of Xeric brand can be a worthwhile lesson for passionate people. The brand was born from the love for watches. Mitch and Andrew Greenblatt have been collecting timepieces from all over the world and offering them at watchismo.com. Their biggest dream was to create clock hands, faces and mechanisms of their own. This was made possible thanks to Kickstarter.
Why Kickstarter?
Greenblatt brothers have always put emphasis on originality. Mass produced things failed to pique their interest. They describe their philosophy using a simple metaphor. Greenblatts compare the traditional watch market to a cookie jar with too many hands reaching towards it. Xeric is like a cookie container that opens only for a single person, thanks to which you can choose your own unique timepiece. And pay an honest price.
Since they’ve already had the knowledge, experience and a portfolio full of creative projects, Greenblatts decided to present their idea on Kickstarter. They wanted to reach a wide audience while maintaining low prices and keeping the personal feeling of each watch. They succeeded. The mechanism, once started, keeps working flawlessly. Brothers keep making new campaigns while thousands of watch lovers from every continent enjoy their one-of-a-kind models.
Let’s have a look at six campaigns prepared by Xeric. We present them in chronological order so you can observe how they evolved.
Xeriscope
Kickstarter debut of the Greenblatt Brothers. Xeriscope is a mechanical clock with its beating heart out in the open. The design is not its only merit. The device is powered by hand movements. It means that when the pointer shows resources getting close to zero, you’ll just have to make some moves with your wrist to make it run for another 30 hours. To create it, the best resources available in that price range, have been used.
Amount pledged: 444 370 USD
Backers: 1148
Campaign link
Halograph
This model was available in two versions. The first one was mechanical and felt similar to Xeriscope. Second one was powered by a battery based quartz mechanism from Miyota. Cogs and other insides were covered by three sub-faces. Both versions have been made from precisely chosen materials, which helped in making them waterproof.
Amount pledged: 885 594 USD
Backers: 2409
Campaign link
Soloscope
Bold design, that Xeric managed to get us used to, was joined here by the high quality leather products from Horween. Interestingly the watch was equipped with only one hand, that allows for showing both hours and minutes.
Amount pledged: 679 310 USD
Backers: 1623
Campaign link
Evergraph
A model inspired by architecture. Campaign included individual preferences of backers and let them personalize certain attributes. Apart from the leather straps they could also choose steel bracelets. Additional paid options included things like sapphire glass.
Amount pledged: 295 720 USD
Backers: 903
Campaign link
Soloscope RQ & SQ
The success of Soloscope watches has encouraged the creators to introduce less expensive version: with a quartz mechanism powered by a battery. Design remained the same – adamant, bold and intriguing. On the other hand: the price finally went down.
Amount pledged: 167 018 USD
Backers: 681
Campaign link
Xeric Trappist-1
This model has been inspired by the discovery of TRAPPIST 1 planetary system. The watch face was shaped like windows on the Cupola observation deck. Hands have been replaced by celestial bodies and the center hosts a visual information about the current moon phase. Creators have showcased 7 different color schemes. They’re all going to be produced in 2017 units total. If you’re interested, it might be good to hurry, as there are only 17 days left.
Amount pledged: 287 541 USD
Backers: 1136
Campaign link
Xeric has managed to collect 2 759 553 USD in pledges so far. These were made by 7900 backers. All models can be found on the producer’s website.
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