February 2018

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    Anvanda or How to Sell a Bag by Making People Chuckle

    Anvanda, despite sounding like some posh canned delicacy from Scandinavian seas, is actually just a simple carrier bag. Even the creators who designed it admit that happily. Their entire campaign stands in contrast to approaches we usually see on Kickstarter. There’s no pointless bragging, lengthy descriptions of obvious features or overused marketing slogans. All of […] More

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    Avya – a Breath of Fresh Air for Everyone

    Not so long ago we’ve introduced you to an innovative face mask called Foreo UFO. When it came to the swedish brand, their arrival on Kickstarter turned out to be right on the money. Company’s income and image went through the roof. So how will Avya, the youngest child of respiratory therapy company Aura Medical, fare? […] More